How to start a shisa nyama business
Shisa nyama is in the hearts of South Africans, we all get together to enjoy some well-brayed meat and a few drinks at our favorite places. This article will look at how to start a shisa nyama business in South Africa.
Starting a successful shisa nyama business is not easy, but many entrepreneurs in our townships have proven that it is possible. You will find a popular shisa nyama spot in every Kasi you go to. Let's first look at what you'll need to start your business.
What does a shisa nyama sell?
To figure out what you'll need, we first need to figure out what you plan to sell at your shisa nyama business. In South Africa, you can sell beef, worse, chicken, alcohol, and some salads.
What you sell will depend on your target market, a shisa nyama in suburban areas tends to be a bit different from one in our townships. As an entrepreneur, you must first draw up a list of everything you will be selling. Doing this will make it easier for you to know which equipment to buy.
What do you need to execute a successful shisa nyama?
Operating premises
You need an operating space to sell your shisa nyama and serve your customers. Unfortunately, this is one of the most difficult businesses to start from home.
People go to a shisa nyama place to relax, socialize, and for the atmosphere. You need a place of operation large enough to accommodate this. The cost will depend on your preferred location.
Your operating premises must have adequate facilities for your customers to enjoy their place. You should have enough chairs for your customers to sit on, enough fires so they can braise without waiting in line for too long. You must also have an entertainment system in the form of music and television.
The entertainment system is to keep them entertained, you have to play trendy music and create a good atmosphere where they want to be. Play sports or popular shows on your TV when it's time.
Make sure your clients have enough shelter in case of rain. Setting up operational facilities can cost between R20,000 and R150,000, depending on what you want.
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Shisa nyama equipment
A shisa nyama business does not require a lot of equipment, you need some refrigerators to store your meat and drinks, entertainment systems, chairs, and fire areas.
In fire areas; you can choose to use traditional gas or charcoal burners. You will also spend a little on chairs. We do not assume that your shisa nyama will also be a slaughterhouse.
Employees
The last thing you need is people, you need maybe one to six employees when starting out. These employees will help with the day-to-day running of the business. You need one person to clean and maintain the area, one to focus on helping customers, and one to handle sales and make sure there is enough of everything.
Marketing a shisa nyama business
I am sure you have been to some shisa nyama places, did you go there because you saw them advertised on TV, radio, newspapers or flyers? Or was it because a friend recommended them or you were just passing through?
I guess it's the latter. A shisa nyama business does not need to invest much in marketing, as this happens almost naturally as long as it is an accessible place and has a good atmosphere.
Legalities
Opening a shisa nyama does not require any special legalities unless you are going to sell alcohol. If you are going to sell alcohol, you must have a liquor license that allows you to do so. Otherwise, you just need to register your business with CIPC like any other business.
Conclusion
Starting a shisa nyama business is one of the most fun adventures. This article has discussed starting a shisa nyama business. Do you have any ideas or questions? Leave them in the comments section below.
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